TAM MEDIA RESEARCH PRIVATE LIMITED Apps

About TAM:TAM Media Research is a joint venture between Nielsen (India)Private Limited and Kantar Market Research - two globally acclaimedauthorities in the field of media and market research.. Appointedby the Joint Industry stakeholders of ISA (Indian Society ofAdvertisers), IBF (Indian Broadcast Foundation) and AAAI(Advertising Agencies Association of India) in 1998. TAM runs aneutral TV Viewership cell for the Indian TV Broadcast &Marketing Industry. This panel has one of the largest TV AudienceMeasurement panels in the world comprising of 45000+ individualsample respondents from across 225 cities and towns with 12,200TVM5 Peoplemeters covering 11,130 TV homes. These TV Panel Homesare representative of Class I towns (all towns and cities with apopulation of 1 Lac+) and Semi Rural Towns (Less than 1 Lacpopulation) from the state of Maharashtra, Gujarat, MP, PHCHP,Rajasthan & UP.Since 2007, TAM has been reporting TV Viewership data forTerrestrial TV Homes, Cable & Satellite TV Homes and theDigital TV Homes. For this, TAM proactively introduced theinternationally acclaimed, highly advanced, platform neutraldigital TVM5 peoplemeter.DescriptionYour view into the world to Indian Television Audience Behaviorof Indian TV viewers has become Quicker, Faster and On The Go! TAMMedia Research, a Neutral and Independent Television MeasurementService Provider for the media industry brings to you TAM IndiaApp. This mobile app is compatible with iPhone, Android &BlackBerry. The following Q&A will address all your queriesabout the App.1. Who all should use TAM India App?Ans. All TAM Data subscribers & Non TAM Subscribers who wanttop line TV Audience behavior data On The Go! CEOs, CMOs, ResearchHeads, Programming Head etc.2. What is the difference between TAM Subscribers and Non TAMSubscribers?Ans. TAM Subscriber: Those who are subscribing to TAM ViewershipData service for the current period will be entitle to this servicefor free of cost. The user should be registered with their officialemail id of their company.Non TAM Subscriber: Those who are either, NOT Subscribing to TAMViewership Data but Subscribe to any of other Service/Products orNOT Subscribing to any of ourTAM Product/Service. Those who are from any Media / CorporateIndustry and do Registered for this TAM India Mobile App with theirCompany official email id. Kindly note that Personnel email id willnot be entertain to this service except for the Students from anymanagement institutions and other freelancer under the acceptanceof our Terms & Condition at the time of Registration Processfor this TAM India Mobile App.3. What will be the subscription charges for TAM Subscribers& Non TAM Subscribers?A. TAM Subscribers will have free access for the TAM IndiaMobile App and Non-TAM Subscribers will have nominal subscriptioncharges.4. What type of top line information can be accessed using TAMIndia App?A. TAM India App will have data such as:a. Genre: Overall Genre wise viewership data and 4 weeks trends forselect genresb. Markets : Market wise viewership data and 4 weeks trends forselect marketsc. New Programme Launches : List of new programmes launched duringparticular week on respective channelsd. New Promotables : List of new programme promotions on respectivechannels5. How frequently will TAM India App data will getupdated?A. Every Thursday, 10:00 AM, immediately after the data for TAMMedia Xpress software has been released.6. What will be the available data period that can be accessedevery week?A. TAM India App will have data for 5 weeks which will be data forthe recent week and 4 weeks prior to that.

About TAM TAM Media Research is a joint venture betweenNielsen(India) Private Limited and Kantar Market Research - twogloballyacclaimed authorities in the field of media and marketresearch.For the last two decades, TAM has been fuelling insightsonAudience Content Consumption Patterns on platforms of TV&Radio Along with the above, TAM’s Advertising Intelligencedata iswidely used to analyze Ad spends and Competitive Brand MediaUsageto define new communication strategies. TAM furtherrevolutionizedaudience data usage by helping platform owners likeTATA Sky toharmonize their set top boxes to unearth new insights ontheirsubscribers. In addition to TV Viewership Measurement&Research expertise, TAM specializes in other businessverticals aswell e.g. A) Ad Intelligence is India’s CentralAdvertisingMonitoring and Analytics powerhouse. AdEx India as it’spopularlycalled, is India’s Largest Advertising Monitoring Agencywhichmonitors & provides Integrated Advertising InformationacrossTV, Print & Radio. AdEx monitors & analysesadvertisinginformation across 525 + TV Channels, 900+ Publications& 90+Radio Stations. It covers 100% Product Categories across15languages. Advertisers, Agencies & Media Owners arededicatedsubscribers of this service. B) Strategy Group (S Group)is aleading media consulting unit to Indian Industry. It looksatadvanced analytics to define strategies within the realm ofMediaand Broadcast sector. Its primary role is to drive newthinking bytaking up emerging sciences in areas like PromotionsSchedulingMovie Library Management Content Selection New ChannelLaunch BreakAnalysis C) Eikona is India’s only neutral and holisticPR/EarnedMedia Measurement, Audit and Advisory service that catersto largeCorporates using PR/Earned Media is a key tool in theirMarketingMix. Eikona’s services include Listening, Benchmarking& TargetSetting, Post Communications Analysis, IMC Dashboards,etc. Itsreports are consumed by CXOs. Eikona measures PR/EarnedMediaacross Print, TV and Online mediums. Description TAM App isyourONE STOP view into the world of TATA SKY Customer’sAudienceBehavior. This App is Quick, Fast and allows you toaccessinteresting information On The Go! TAM App is compatible withiOS& Android platforms.